https://riverbreak.com/news/stories/river-surfing-going-mainstream/ The River Surf Magazine Sun, 15 Dec 2024 15:48:00 +0000 hourly 1 https://riverbreak.com/news/stories/river-surfing-going-mainstream/#comment-888 longboardkook Thu, 14 Jun 2018 20:46:00 +0000 http://riverbreak.com/?p=15162#comment-888 Actually I kind of like river surfing being not mainstream, much cooler that way. I think that it hasn't become accepted as mainstream because: river surfing is too hard for the average person to go do (beaches are more accessible); is a bit more dangerous on many levels; and there is not enough revenue potential in river surfing as compared to ocean surfing. The last reason cuts both's way in my opinion. Sure it would be nice if river surfing was able to grow itself with big bucks but at the same time it is refreshing that the river surfing industry isn't big and isn't run by a bunch of clueless money grubbing poser executives (who are less interested in supporting surfing and more interested in getting big fat annual bonuses by creating unsustainable growth with unrealistic revenue streams while cooking the books to show a profit for their stockholders) like so much of the surf industry is... With that said, let the mainstream "ooh and awe" at river surfing when they stumble upon it near the river or see it on beer commercials, way cooler that way. Actually I kind of like river surfing being not mainstream, much cooler that way. I think that it hasn’t become accepted as mainstream because: river surfing is too hard for the average person to go do (beaches are more accessible); is a bit more dangerous on many levels; and there is not enough revenue potential in river surfing as compared to ocean surfing. The last reason cuts both’s way in my opinion. Sure it would be nice if river surfing was able to grow itself with big bucks but at the same time it is refreshing that the river surfing industry isn’t big and isn’t run by a bunch of clueless money grubbing poser executives (who are less interested in supporting surfing and more interested in getting big fat annual bonuses by creating unsustainable growth with unrealistic revenue streams while cooking the books to show a profit for their stockholders) like so much of the surf industry is… With that said, let the mainstream “ooh and awe” at river surfing when they stumble upon it near the river or see it on beer commercials, way cooler that way.

]]> https://riverbreak.com/news/stories/river-surfing-going-mainstream/#comment-887 longboardkook Thu, 14 Jun 2018 18:10:00 +0000 http://riverbreak.com/?p=15162#comment-887 No; No; and; Because Ocky has not authorized it to be accepted by the mainstream yet. No; No; and; Because Ocky has not authorized it to be accepted by the mainstream yet.

]]>